About Longevity Talks
v2.0 · Brand Book Published March 2026
"The daily protocol-grade longevity briefing for people who track everything and trust nothing without evidence."
Longevity Talks is built for tech-savvy optimizers aged 28–45 using Oura, Whoop, and CGM — people who read actual study abstracts, know what mTOR is, and reject overclaiming. Every episode is mechanistically explained, evidence-graded, and free of hype.
Brand Personality
| Axis | We Are | We Are Never |
|---|---|---|
| Tone | Rigorous, direct, curious | Hyped, vague, alarmist |
| Visual | Precise, data-forward, calm | Cluttered, decorative, noisy |
| Evidence | Mechanistic, cited, graded | Anecdotal, overclaimed, omitted |
| Emotion | Empowering, optimistic | Fearful, sensational |
Editorial Principles
Every asset passes the Zero-Overclaim Test — any superlative not backed by the cited study is removed before publication.
Maintain 4.5:1 contrast ratio for all body text (WCAG 2.1 AA)
Grade every evidence claim — RCT, Observational, Animal, or Contested
Cite institution, year, and sample size for every referenced study
Apply the Zero-Overclaim Test to all episode copy
Use superlatives (most, best, breakthrough) without study support
Write 'Scientists say…' or 'Studies show…' without a direct citation
Translate animal data to humans without a clear disclaimer
Publish industry-funded data without disclosing the funding source
The Episode Title Formula
[Mechanism or tension] + [implication] — never a clickbait question.
"Keto After 60 Days: When the Diet Becomes the Risk"
"Is Keto Dangerous? You Need to Know This!"
Citation Format
Every data point uses this format in every episode:
SHHS cohort · Stanford · 2019 · n=6,441 · HR 1.13 per 5% ↓ REM
Contact
Have a study tip, correction, or collaboration proposal? We welcome direct contact from researchers, clinicians, and evidence-focused practitioners.
hello@longevitytalks.com